Apr 26
Chapter Meeting

Inching Back to Normal: A Snapshot Over Time - P&C, Life, Specialty

04/26/22 11:30am to 12:50pm

Join us to hear from Karen Imbrogno, Insurance Industry Strategist Senior Director at Acxiom!

Date: Tuesday April 26, 2022

Program: 11:30 p.m. - 12:50 p.m. with networking for the first 20 minutes.

Inching Back to Normal: A Snapshot Over Time

This is a virtual meeting: Join Zoom Meeting

Description: COVID has impacted both consumers and carriers alike in ways none of us could have imagined.  From demands of consumers to how they shop and where they shop, they are all looking for an improved customer experience.  The economy has certainly had an impact as well, as consumers look to stretch dollars.  From the perspective of carriers, it has forced carriers to accelerate investments that they may have previously had slated for a forward point in time. On the consumer side, it’s about carriers delivering a fast, easy and transparent experience.  One thing is certain- generations differ.  Acxiom conducted two online surveys in Q4 2021 in the US to assess the ongoing impact of the pandemic across Insurance as well as to understand some broader themes taking shape as a result of the Pandemic, following on from previous research conducted in Q3 2020.   For purposes of this presentation, we will focus solely on Insurance and examine the following areas:

• Policy Ownership Changes

• Purchase Channel Intentions Going Forward

• Importance and Value of Agents

• Impact of Shopping, Switching and Expected Savings

• Satisfaction with Claims and Communications

• Sentiments on Premium Returns

• Appetite for On-demand

• Speed in Which Consumers Expect Policies

• The Need to Re-evaluate

This is a presentation that you will not want to miss and will help set you up for a great 2022.  

Karen Imbrogno

Insurance Industry Strategist Senior Director

Karen has over 30 years of P & C and Life Insurance experience in a variety of areas. Over the course of her career, Karen has worked with 9 of the top 10 P&C carriers and 12 of the top 15 Life Insurance carriers. Karen has deep expertise in building programs to drive revenue from lead-gen, funnel, growth, remarketing, and win-back traffic from high value customers. She has thorough knowledge of the insurance customer lifecycle and is an expert in email marketing best practices. In addition, she works closely tracking all the major insurance providers and InsurTech startups to understand where there are defined opportunities for improvement.